Printing

Thinking of more ways to market your business toward your target customers? Wanting a marketing tool that is affordable yet effective? It sounds like you’re looking for postcard printing. Postcard printing is still popular despite sounding old school. Poster printing as a part of traditional marketing still and will always find a niche in the market. A lot of small to medium sized businesses benefit from this marketing tool.  

If you’re intrigued, then you have to know these three things that make your postcard look outstanding and irresistible. 

1. Use High Quality Images 

You can’t miss out on using images or photographs for your postcard. Of course, the images that you insert into your postcard must be relevant to your promotion or marketing message. But more importantly, it needs to be of high quality. When you design, you have to pay attention to the resolution of the image that you insert into the postcard design. It needs to be at least 300 dpi. Higher is better. No matter how sophisticated the postcard printing equipment in the printing service are, if the design is not great, then you won’t be able to get the results that you want. Always keep this in mind as you work on it. 

2. Plan the Content  

Think thoroughly regarding the content of your postcard. It is a marketing tool of a limited size, so an effective utilization of the available space is important. Keep in mind that you shouldn’t make your postcard look stuffy with a lot of words. So, you have to know what to be conveyed and what not to. Most importantly, you have to focus on one promotion each postcard. Don’t stuff everything into one tiny space because it will make your postcard look cluttered and unattractive. 

3. Design and Print Both Sides 

Don’t forget that your postcard has two sides you can design and print. So, make the most of it by designing and printing the two sides of the postcard. You will make your postcard look greater, more convincing, and trusted. You can use the front part for attracting people using compelling images and intriguing headlines. Then, the back side can be used to provide information for the target audiences. Remember when designing a postcard, it is better to settle for a simple and minimalistic design so that it doesn’t seem confusing. Moreover, that seems to be the trend these days.  

4. Coat Your Postcard 

Coating your postcard will make it look shinier, glossier, and it will also make your postcard last longer since it will be able to survive damages better, such as from moisture and other things. The only downside to this is that your postcard won’t be easy to write on. Actually, it might be entirely impossible especially with UV coating. However, don’t worry. You can solve this problem by only coating the front side and leave the back side uncoated so that people or your target audience can take note on it anywhere and anytime they want without difficulties. 

Printing a name card is absolutely important. Not only that it introduces you to people, but it also can act as a marketing tool. Designing and printing of a name card are equally important as they complement each other. A name card can be great if both processes are done meticulously. These days, printing is much quicker and there’s really no reason for you to worry about not making your name cards in time as there are express printing services that you can go for. But of course, before that, you have to make sure that the design of your name card is suitable for printing process and that you are prepared to make the right printing decisions.

Designing Name Cards for Express Printing

Printing a name card is absolutely important. Not only that it introduces you to people, but it also can act as a marketing tool. Designing and printing of a name card are equally important as they complement each other. A name card can be great if both processes are done meticulously. These days, printing is much quicker and there’s really no reason for you to worry about not making your name cards in time as there are express printing services that you can go for. But of course, before that, you have to make sure that the design of your name card is suitable for printing process and that you are prepared to make the right printing decisions.

1. Paper Stock

The design of your name card can shine better if you choose the right paper stock. Technically, there is no such thing as the ‘right’ paper stock. However, the choice of paper stock must be able to support the kind of aesthetic that you pursue. Some papers are matt, some are glossy. Some are thick, and some are light. They make different impression and they have different durability too.

You are free to choose depending on your judgement as well as budget. Remember that some types of paper stock are not suitable for certain types of finishes. So if you are trying to get a particular finish for your name card, make sure that the paper stock is compatible with it.

2. Shape and Size

You are actually free o print your name card in any shape and size. Of course, you can’t do wrong with the classic size of 3.5 inches by 2 inches. Even with the most conventional dimension, you can still make it look interesting by cutting off the corners and make it round, adding finishes, and more.

Trying to look unique can be a good strategy, but remember to not overdo it. Put in creativity into the design of your name card, try to make it look easier to relate to your line of work or business so that people can remember you easier, and so that you can leave stronger impression that last longer in their mind.

3. Printing Quantity

It is important to know the amount if name cards that you want. Remember that usually the price per name card decreases as the quantity increases, so you should definitely consider ordering it in bulk. There’s absolutely no harm in printing a lot of name cards at once, because you will always use them up eventually.

4. Printing Shop

To get the best quality name card, of course you need to also find a good printing shop. If you are ever in a hurry, searching for a printing shop that can offer you express name card printing service is the best way out. Of course, you also have to consider the quality they can offer. If you can visit them physically, then ask for the example of their past work. If you choose an online printing shop, then you should check out their portfolio and testimonials.

Certificates are the rewards given to people for their achievement. For this reason, it needs to be attractive and look special so that it can be appropriate for the occasion and fulfill its purpose of giving people the recognition and appreciation of what they have achieved. There are a lot of things that need to be considered as you design a certificate as an award organizer or a graphic designer, from the design itself to the decisions regarding certificate printing in Singapore includes the type of paper used and finishes that look best for the certificate. Designing a certificate does not take a lot of steps. Just make sure that it looks proper and absolutely mistake free. Unfortunately, people often forget about several other aspects of designing especially the decisions that come after that are no less important. Here, you will find several other designing tips for the best looking certificate possible.

1. Emboss Correctly

Embossing or debossing are the type of finishes that can be applied to a paper. Embossing elevates the surface of the paper, while debossing does the opposite. Two pieces of metal sandwich the paper of certificate and leave the imprint of the design onto the paper. Embossing pushes the underside toward the upper, while debossing does it the other way around.

Embossing or debossing is common for certification printing. It can really give a distinct look and make the certificate appear more elegant. Remember to use embossing or debossing sparingly, only to accentuate a certain part of the certificate. Never overdo it. Embossing or debossing is best for the logo, header text, name, or certain patterns or embellishments.

2. Metallic Foil Stamp

Metallic foil stamping or hot foil stamping can be a really good final touch for a certificate. First, you have to decide which part you want to use this on, such as a certain text, image, or a specific shape. The way it works is by stamping a heated die onto the paper stock. It leaves a pronounced sheen and it looks more smooth than a metallic ink, making it appear glimmering that makes your certificate look more sophisticated and elegant. You are free to choose colors for this depending on the award or the occasion.

3. Metallic Ink

Other than the foil stamp, a metallic ink can also be your choice. It gives a not so different effect, although slightly lacking in luster. However, it definitely looks more luxurious than standard CMYK colors. Metallic ink contains a slight metal amount which allows it to give off that shiny look, such as aluminum, bronze, zink, or copper. It is cheaper than foil stamping, and it is easier to design with.

4. Avoid Paper Skimping

Choose premium paper as much as possible for the certificates you are printing. Sure, premium quality papers are more expensive, but it is definitely worth the money spent because it can help your design appear better and it gives off a different feel as well, making your certificate look more proper and precious.