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DesignPrinting

4 Things You Can do for an Attractive Postcard

by Brian Torres
written by Brian Torres

Thinking of more ways to market your business toward your target customers? Wanting a marketing tool that is affordable yet effective? It sounds like you’re looking for postcard printing. Postcard printing is still popular despite sounding old school. Poster printing as a part of traditional marketing still and will always find a niche in the market. A lot of small to medium sized businesses benefit from this marketing tool.  

If you’re intrigued, then you have to know these three things that make your postcard look outstanding and irresistible. 

1. Use High Quality Images 

You can’t miss out on using images or photographs for your postcard. Of course, the images that you insert into your postcard must be relevant to your promotion or marketing message. But more importantly, it needs to be of high quality. When you design, you have to pay attention to the resolution of the image that you insert into the postcard design. It needs to be at least 300 dpi. Higher is better. No matter how sophisticated the postcard printing equipment in the printing service are, if the design is not great, then you won’t be able to get the results that you want. Always keep this in mind as you work on it. 

2. Plan the Content  

Think thoroughly regarding the content of your postcard. It is a marketing tool of a limited size, so an effective utilization of the available space is important. Keep in mind that you shouldn’t make your postcard look stuffy with a lot of words. So, you have to know what to be conveyed and what not to. Most importantly, you have to focus on one promotion each postcard. Don’t stuff everything into one tiny space because it will make your postcard look cluttered and unattractive. 

3. Design and Print Both Sides 

Don’t forget that your postcard has two sides you can design and print. So, make the most of it by designing and printing the two sides of the postcard. You will make your postcard look greater, more convincing, and trusted. You can use the front part for attracting people using compelling images and intriguing headlines. Then, the back side can be used to provide information for the target audiences. Remember when designing a postcard, it is better to settle for a simple and minimalistic design so that it doesn’t seem confusing. Moreover, that seems to be the trend these days.  

4. Coat Your Postcard 

Coating your postcard will make it look shinier, glossier, and it will also make your postcard last longer since it will be able to survive damages better, such as from moisture and other things. The only downside to this is that your postcard won’t be easy to write on. Actually, it might be entirely impossible especially with UV coating. However, don’t worry. You can solve this problem by only coating the front side and leave the back side uncoated so that people or your target audience can take note on it anywhere and anytime they want without difficulties. 

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CreativeDesign

Pull Up Banner Designing Tips To Make It Outstanding

by Nathan Lee
written by Nathan Lee

A pull up banner is a type of banner that is most commonly known for indoor uses. However, it is quite versatile that it can be used practically anywhere. It is best for seminars, exhibitions, conventions, and many more. As long as you can design it to fit the occasion, then it can be used there. Now, the word design is what we are emphasizing here. The design of a pull up banner is very important because it heavily affects the potential of the pull up banner itself. A pull up banner holds great advantages innately, mostly when it comes to convenience and versatility. However, to make it much better, you have to be able to design it well. If you wish to find out more you can visit www.professorprint.com. 

1. Flow of Banner 

You have to remember that people read from top to bottom and from left to right, or the opposite in certain places or countries. Now, this information is very important and useful especially if you are aiming to design an effective banner. The content of your banner must be put according to this banner flow so that the reader of your banner does not get confused when they are reading your banner, especially if the content of your banner is separated into separate paragraphs or boxes. People need to easily find the continuation of the end of their paragraph without having to circle around the design of the pull up banner. So, make sure that you create a layout that is simple and easy to understand according to the common eye flow of people. 

2. Banner Color 

Choosing bright color is one of the easiest way you can attract and make people think a certain way about you because colors can really trigger certain emotion and impression. Ideally, you should pick colors that are bright so that you can stand out among the crowd. You should also consider the combinations between colors; they need to work well with each other. Other than that, you also have to think about the contrast between the color of the background and the color of the text or font. They need to be in high contrast between each other so that they can be easily seen and read. For example, if you choose a light colored background, then you should pick dark color for the text. 

3. Font 

Choosing the right font is also important for a pull up banner design because it determines whether or not people will read the content of your banner. If you choose a font that is overly fancy, usually it will get difficult to read and people won’t like it. So it is highly preferable that you choose font that is straightforward and simple so that it will be more comfortable to be read. You can try to tweak it a little in certain parts of the banner, for example making certain sentences larger than the rest especially for the headline, and making it appear bold. This can add emphasize and attract people even from a distance.

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CreativeDesign

Important Aspects to Consider Before You Buy an Easel Stand

by Brian Torres
written by Brian Torres

Depending on your preferences and the medium that you use for painting, the best type of Singapore easel stand for you may vary. If you are not aware of the many types of easel stand, then this is the perfect time for you to get to know them and decide which one is the most suitable for your working style and also budget. 

Medium 

Some artists use oil based paints, some are water based. Of course, water based paints are runnier and the oil based paints are more viscous. The oil based paints are easier to handle, meanwhile, the water based paints are runny. If you are using runny paints, then you can’t choose an upright easel stand. Instead, you need one that can be angled so that the paint won’t come running down the canvas. 

Working Space 

The working space that you have is also a deciding factor. Some easel stand types are bulky and large, thus they need more space since they are also difficult to fold and store so you will have to let them be even when you are not using them. 

Indoors vs Outdoors 

Are you the type of artist who prefers to work indoors? Or maybe you like it better outside? If you like it better inside, then you can do well with an easel stand that is not very lightweight since you won’t have to move it around from places to places. But if you like to be mobile with your easel stand, then you definitely need one that is easy to handle and lightweight. 

Those mentioned above are some of the important considerations before you get an easel stand. 

There are various types of easel stands that you can choose, as you might have already known. 

Most people choose to use the A frame easel stand or lyre easel stand because it is one of the most affordable and decent. It is not too heavy yet still sturdy enough for comfortable working. It supports quite a large canvas so you won’t really have to worry if you work with average sized canvases. 

But if you work with larger canvases and require a sturdier easel stand, then consider getting an H frame easel. It is strong and sturdy, and of course, it is made from a material that is durable. Because of this, it is not so easy to fold or move. So for this type of easel stand, you have to have a spacious working place. 

Or, if you are only starting out and needing a cheap yet okay easel stand, then consider a single mast easel stand. This type of easel stand is the one that is very often used by art students or beginners because it is simple, easy to transport, and definitely affordable. 

For watercolor artists, don’t worry. There is the tabletop easel stand that can be adjustable to the angle you like whether you want it to be completely flat or a little raised. It is compact and just perfect for water based mediums.

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DesignStart

When Do Businesses Need to Hire Consulting Agencies

by Otto Guzman
written by Otto Guzman

Consulting agencies such as Ihcas Halal Certfication have their individual importance which are known to every business. The importance varies from time to time. This makes the need of hiring consulting agencies vary from business to business. Where some businesses might need consultancy agencies from the very start of their business proceedings, some might need to hire consulting agencies when the business is established a bit. The requirements of hiring consulting agencies also differ in every business. The business owners have to make sure that the business is feasible for hiring consulting agencies. They have to figure out the pros and cons before hiring the agencies. Since there are different varieties of consulting agencies available it is crucial to realize which department of the business needs consulting agencies the most.

The need for accounting agencies is felt for any business when the business steps up to establish proper accounting practices for its activities. When a business requires forecasting methods to accurately predict financial projections which will make them more profitable is the time for hiring accounting consulting agencies. These agencies have complete knowledge about financial matters and can help the business owners understand everything with a better perspective. Preparation of audits and assessment of financial statements require professionals that are available in consulting agencies. The businesses are often faced with new policies of taxes which changes the rules and regulations for certain tasks. This is the time when proper accountants are required to make the business processes fall under the rules of taxes. Otherwise the business could end up doing illegal work in terms of tax evaluation. When any business has an opportunity for contracts, mergers with other parties, accounting agencies are essential to assess the positive and negative points of such actions and suggest what should be done. Thus, businesses need consulting agencies every now and then to increase their efficiency.

The need to hire marketing agencies like Mandreel Branding, Creative & Graphic Design Agency is a bit different from accounting agencies. Accounting agencies are not usually required form the very start of business operations, but marketing is the first step for any business launch. The need to hire marketing agencies starts right when the idea about business hits you up. It is crucial to launch a marketing campaign with the help of marketing agency to attract wide range of customers. Even small startups are using small scale marketing agencies to spread their message to public at large scale. This is usually done through internet at different social media platforms like Facebook and Instagram. For large scale business the need to hire marketing agencies is felt when the marketing is to be done in multiple countries or cities. It is not the job of the business owners to do marketing themselves but a proper team is required to do marketing tasks. The need to do social events to attract sponsors and viable partners requires a marketing consulting agency to suggest ideas about events and carry out those ideas in perfect manner as well. These marketing consulting agencies are required throughout the business proceedings and cannot be hired temporarily. Visit Ihcas for more information.

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DesignPrinting

Designing Name Cards for Express Printing

by Carlos Sim
written by Carlos Sim

Printing a name card is absolutely important. Not only that it introduces you to people, but it also can act as a marketing tool. Designing and printing of a name card are equally important as they complement each other. A name card can be great if both processes are done meticulously. These days, printing is much quicker and there’s really no reason for you to worry about not making your name cards in time as there are express printing services that you can go for. But of course, before that, you have to make sure that the design of your name card is suitable for printing process and that you are prepared to make the right printing decisions.

Designing Name Cards for Express Printing

Printing a name card is absolutely important. Not only that it introduces you to people, but it also can act as a marketing tool. Designing and printing of a name card are equally important as they complement each other. A name card can be great if both processes are done meticulously. These days, printing is much quicker and there’s really no reason for you to worry about not making your name cards in time as there are express printing services that you can go for. But of course, before that, you have to make sure that the design of your name card is suitable for printing process and that you are prepared to make the right printing decisions.

1. Paper Stock

The design of your name card can shine better if you choose the right paper stock. Technically, there is no such thing as the ‘right’ paper stock. However, the choice of paper stock must be able to support the kind of aesthetic that you pursue. Some papers are matt, some are glossy. Some are thick, and some are light. They make different impression and they have different durability too.

You are free to choose depending on your judgement as well as budget. Remember that some types of paper stock are not suitable for certain types of finishes. So if you are trying to get a particular finish for your name card, make sure that the paper stock is compatible with it.

2. Shape and Size

You are actually free o print your name card in any shape and size. Of course, you can’t do wrong with the classic size of 3.5 inches by 2 inches. Even with the most conventional dimension, you can still make it look interesting by cutting off the corners and make it round, adding finishes, and more.

Trying to look unique can be a good strategy, but remember to not overdo it. Put in creativity into the design of your name card, try to make it look easier to relate to your line of work or business so that people can remember you easier, and so that you can leave stronger impression that last longer in their mind.

3. Printing Quantity

It is important to know the amount if name cards that you want. Remember that usually the price per name card decreases as the quantity increases, so you should definitely consider ordering it in bulk. There’s absolutely no harm in printing a lot of name cards at once, because you will always use them up eventually.

4. Printing Shop

To get the best quality name card, of course you need to also find a good printing shop. If you are ever in a hurry, searching for a printing shop that can offer you express name card printing service is the best way out. Of course, you also have to consider the quality they can offer. If you can visit them physically, then ask for the example of their past work. If you choose an online printing shop, then you should check out their portfolio and testimonials.

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DesignPrinting

4 Ways to Printing a More Attractive Certificate in Singapore

by Nathan Lee
written by Nathan Lee

Certificates are the rewards given to people for their achievement. For this reason, it needs to be attractive and look special so that it can be appropriate for the occasion and fulfill its purpose of giving people the recognition and appreciation of what they have achieved. There are a lot of things that need to be considered as you design a certificate as an award organizer or a graphic designer, from the design itself to the decisions regarding certificate printing in Singapore includes the type of paper used and finishes that look best for the certificate. Designing a certificate does not take a lot of steps. Just make sure that it looks proper and absolutely mistake free. Unfortunately, people often forget about several other aspects of designing especially the decisions that come after that are no less important. Here, you will find several other designing tips for the best looking certificate possible.

1. Emboss Correctly

Embossing or debossing are the type of finishes that can be applied to a paper. Embossing elevates the surface of the paper, while debossing does the opposite. Two pieces of metal sandwich the paper of certificate and leave the imprint of the design onto the paper. Embossing pushes the underside toward the upper, while debossing does it the other way around.

Embossing or debossing is common for certification printing. It can really give a distinct look and make the certificate appear more elegant. Remember to use embossing or debossing sparingly, only to accentuate a certain part of the certificate. Never overdo it. Embossing or debossing is best for the logo, header text, name, or certain patterns or embellishments.

2. Metallic Foil Stamp

Metallic foil stamping or hot foil stamping can be a really good final touch for a certificate. First, you have to decide which part you want to use this on, such as a certain text, image, or a specific shape. The way it works is by stamping a heated die onto the paper stock. It leaves a pronounced sheen and it looks more smooth than a metallic ink, making it appear glimmering that makes your certificate look more sophisticated and elegant. You are free to choose colors for this depending on the award or the occasion.

3. Metallic Ink

Other than the foil stamp, a metallic ink can also be your choice. It gives a not so different effect, although slightly lacking in luster. However, it definitely looks more luxurious than standard CMYK colors. Metallic ink contains a slight metal amount which allows it to give off that shiny look, such as aluminum, bronze, zink, or copper. It is cheaper than foil stamping, and it is easier to design with.

4. Avoid Paper Skimping

Choose premium paper as much as possible for the certificates you are printing. Sure, premium quality papers are more expensive, but it is definitely worth the money spent because it can help your design appear better and it gives off a different feel as well, making your certificate look more proper and precious.

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